Delância

The Role:

Working closely with the Delância founders Inés and Tom, we support the brand’s UK positioning and marketing - developing messaging, social content, trade materials and retailer-facing communications that bring the proposition to life for both buyers and consumers.

Our role is to translate what makes Delância different into a clear, contemporary brand story, helping communicate its 10% ABV, zero-sugar botanical sparkling wine proposition and build relevance across the UK market.

We use shopper and category insights to understand consumer interest in lower-alcohol wines, botanical flavours and zero-sugar options, helping shape Delância’s positioning and identify opportunities across drinking occasions and formats.

The Outcome:

• Created high-energy, high-impact marketing designed to make the brand feel bigger than the budget behind it 

• Developed founder-led storytelling around Tom and Inês, giving the brand a more personal and distinctive voice 

• Built relationships with influencers, media, communities and brand partners to grow awareness organically 

• Supported events, activations and partnerships to get Delância in front of new audiences 

• Expanded the brand into new consumer and commercial touchpoints, including gifting, Amazon and retailer conversations

Delância is now available to order on Amazon.