Liquid Diamond

The Role:

We bring Liquid Diamond’s brand positioning to life through marketing, social content, photography and retailer support, building a distinctive identity for our Prosecco and Prosecco Rosé.

Using Nectar360 shopper insights and NielsenIQ market data, we inform our commercial and marketing plans, identify growth opportunities and strengthen retailer proposals through a clearer understanding of shoppers and the wider sparkling wine category.

Our approach combines an accessible sense of luxury with a fresh, contemporary style, creating content that connects the brand with consumers and supports our retail and on-trade partners.

The Outcome:

• Created bespoke gifting packaging designed specifically for sale on Amazon.

• Built strong relationships with influencers, media, communities and brand partners to grow brand awareness organically.

• Supported key events, including Big Feastival, putting the product directly into the hands of consumers.

• Expanded the brand into new consumer and commercial touchpoints, including gifting, Amazon and retailer conversations.

Liquid Diamond is available to buy in Sainsburys and order on Amazon.