Liquid Diamond - A Beyond Wines Brand

The opportunity for a new brand to market:

The Prosecco market was booming, but the shelves were crowded with bottles that looked increasingly similar, competing largely on price. We saw an opportunity to create something distinctive: a beautifully crafted, bespoke bottle designed to stand out through its visual identity, while partnering with exceptional Prosecco winemakers to ensure the quality of the wine lived up to the design.

The brief:

Every decision was built around standing out — and being picked up. A distinctive cut-glass bottle design gave the brand a premium, expensive-looking presence at a genuinely accessible price point, while gift-ready packaging opened up a purchase occasion far beyond everyday drinking. We continue to span brand development, marketing, social media, PR, technical support, consumer insight and creative execution as we continue to build the brand and grow its presence.

The outcome:

• Ranked as high as #8 in Amazon’s Prosecco category

• Maintained consistent 4.6–4.8 star ratings across hundreds of reviews and every bottle format

• Grew from an initial convenience-sector launch into listings with major UK grocery retailers, including Sainsbury’s

• Awarded Silver - Drinks business Prosecco Masters 2025

• Awarded Bronze - Drinks business Prosecco Masters 2025

• Continues to achieve strong monthly Amazon sales, with sustained performance well beyond its initial launch

• Grew Liquid Diamond’s Instagram following by 140%, generating more than 5 million impressions within the first three months of launch

• Delivered integrated PR and social campaigns generating 20 million+ impressions, alongside national media coverage

• Launched a celebrity-led brand extension within its first two years, securing national TV exposure and expanding brand awareness