Namaqua

The Brief:

From liquid to label, we worked closely with the Namaqua Wines team in South Africa to create a range specifically for the UK market. Our involvement began with the wine itself, working with the team on style and blending to ensure the range was aligned with UK consumer preferences.

From there, we helped shape the full proposition, developing the range architecture, brand positioning, story, naming direction, labels and overall visual identity. We combined consumer and category insight with first-hand retail experience to create wines that felt distinctive, accessible and relevant, while remaining true to the character and heritage of the producer.

The Outcome:

The result is a range that has been built collaboratively from the outset, with every element considered through both a brand and commercial lens.