Pale Pig

The Brief:

Our client came to us with a brand name and a simple ambition: to create a beautiful, quirky label for a vibrant Coteaux d’Aix-en-Provence rosé. The Wine Flyer is an Avios-first online wine and drinks retailer, operated in partnership with British Airways. The brand is built around a simple truth: some of our best wine experiences are tied to travel, discovering a bottle in a vineyard, enjoying a glass in a restaurant abroad, or finding a new favourite somewhere far from home. The right wine has the ability to transport you back to those moments.

The Wine Flyer’s mission is to make the wines and drinks you discover while travelling, whether onboard a British Airways flight or at your destination, accessible to everyone, all year round.

The Outcome:

Not your classic Provence rosé! We took inspiration from old etching style illustrations and added a hint of humour by showing the pigs bottom disappearing through the arch. To echo the archway which printed in rose gold foil, we rounded the top of the label creating a beautiful bespoke and stand out label shape. Available to purchase from The Wine Flyer.