Long White Cloud

The Brief:

Long White Cloud Sauvignon Blanc already had an established label design, but it fell short of the expectations of the existing client. We were tasked with creating a more premium look and feel, increasing shelf impact, and elevating the overall print specification to deliver a more refined and distinctive finish.

The Outcome:

We retained the full-wrap label format, introducing added visual interest through a cyanotype-inspired illustration in a deep, inky blue. The cloud deliberately extends around the edge of the bottle, encouraging the viewer to pick it up and turn it, revealing a playful holographic foil treatment across the brand name. Subtly referencing the colours of a rainbow, the foil shifts and catches the light, while an embossed finish adds an extra layer of tactile depth and premium detail. Available to purchase here.